Digital Strategy Articles by Futurist Mark van Rijmenam

How Big Data Analytics Will Affect Your Company Culture

How big data analytics affects your company culture depends on many variables, but if it isn’t affecting your company culture, you aren’t doing it correctly

Five Preconditions To Adhere To When Developing A Big Data Strategy

Developing a big data strategy is difficult and one of the many things you have to take care of is how to deal with the data you have or need to have.

How To Develop A Big Data Strategy To Outperform Your Competitors

How to develop a big data strategy & move from a culture in which gut-feeling decisions are normal to an information-centric culture incorporating Big Data?

Mining the Field of Big Data Strategies

Nowadays it is not so much the Big Data technologies the create problems when implementing Big Data Strategies, it is the culture that creates the issues.

Why Sentiment Analytics Should Be A No-Brainer For Organisations

Social sentiment analytics offers marketers the wisdom of the crowd and gives them a focus group of millions of customers that can be tracked in real-time.

What Are The Questions To Ask When Developing A Big Data Strategy?

Even in big data era, with smart algorithms and great visualizations, developing a Big Data strategy is very difficult if you do not ask the right questions

HR Can Derive Valuable Insights From Big Data

Companies that implement an internal big data strategy will reap the benefits from it and outperform peers on employee productivity.

Finding The Right Sponsor For Your Big Data Project Is Vital

Finding the right sponsor within the organisation for a big data project and/or strategy is extremely important. Who is the best sponsor?

The Big Data Roadmap to a Winning Big Data Strategy

The big data roadmap helps developing and implementing a big data strategy, which is difficult, although the steps to take are clear.

Five Key Characteristics Of Companies Using Big Data

How to put all that big data to use? Abide by the five characteristics of organisations that successfully implemented a big data strategy.