Digital Strategy Articles by Futurist Mark van Rijmenam

A Data-Centric Approach Will Lead To Customer Centricity

Data is the lifeblood of your organisation and the future of truly unique 1:1 customer experiences lies in a data-centric approach.

How Organisations Should Deal With The Big Data Knowledge Gap of Consumers

Creating a Big Data Strategy is difficult, and ensuring that your customers clearly understand why you are doing what you are doing is even more difficult.

How To Create The Business Case To Start With a Big Data Proof of Concept

Developing a Big Data Proof of Concept is important for your organisation as we are living in times where accelerated change is the only constant.

How Big Data Analytics Will Affect Your Company Culture

How big data analytics affects your company culture depends on many variables, but if it isn’t affecting your company culture, you aren’t doing it correctly

Five Preconditions To Adhere To When Developing A Big Data Strategy

Developing a big data strategy is difficult and one of the many things you have to take care of is how to deal with the data you have or need to have.

How To Develop A Big Data Strategy To Outperform Your Competitors

How to develop a big data strategy & move from a culture in which gut-feeling decisions are normal to an information-centric culture incorporating Big Data?

Mining the Field of Big Data Strategies

Nowadays it is not so much the Big Data technologies the create problems when implementing Big Data Strategies, it is the culture that creates the issues.

Why Sentiment Analytics Should Be A No-Brainer For Organisations

Social sentiment analytics offers marketers the wisdom of the crowd and gives them a focus group of millions of customers that can be tracked in real-time.

What Are The Questions To Ask When Developing A Big Data Strategy?

Even in big data era, with smart algorithms and great visualizations, developing a Big Data strategy is very difficult if you do not ask the right questions

HR Can Derive Valuable Insights From Big Data

Companies that implement an internal big data strategy will reap the benefits from it and outperform peers on employee productivity.