Digital Strategy Articles by Futurist Mark van Rijmenam

What is SMAC, and How Is It Reshaping The Enterprise?

Social, Mobility, Analytics, Cloud (or SMAC for short) is the new enterprise IT model that is disrupting the world. How will it affect your organization?

What Could Watson Do For Your Organisation?

Watson, the artificially intelligent supercomputer developed by IBM, is helping companies uncover their Big Data secrets. How could it help your company?

Why Your CEO Should Be Awake Every Night Because Of Big Data

Many believe that Big Data is a hype, a buzzword, but in fact it is so important, that it better keeps your Board, and especially your CEO, awake at night.

A Data-Centric Approach Will Lead To Customer Centricity

Data is the lifeblood of your organisation and the future of truly unique 1:1 customer experiences lies in a data-centric approach.

How Organisations Should Deal With The Big Data Knowledge Gap of Consumers

Creating a Big Data Strategy is difficult, and ensuring that your customers clearly understand why you are doing what you are doing is even more difficult.

How To Create The Business Case To Start With a Big Data Proof of Concept

Developing a Big Data Proof of Concept is important for your organisation as we are living in times where accelerated change is the only constant.

How Big Data Analytics Will Affect Your Company Culture

How big data analytics affects your company culture depends on many variables, but if it isn’t affecting your company culture, you aren’t doing it correctly

Five Preconditions To Adhere To When Developing A Big Data Strategy

Developing a big data strategy is difficult and one of the many things you have to take care of is how to deal with the data you have or need to have.

How To Develop A Big Data Strategy To Outperform Your Competitors

How to develop a big data strategy & move from a culture in which gut-feeling decisions are normal to an information-centric culture incorporating Big Data?

Mining the Field of Big Data Strategies

Nowadays it is not so much the Big Data technologies the create problems when implementing Big Data Strategies, it is the culture that creates the issues.