Digital Strategy Articles by Futurist Mark van Rijmenam

Three Unexpected Benefits Big Data Offers Small Companies

Big Data has a lot of potential for small companies, such as local shops or bars, which results in three distinctive benefits.

5 Steps to Datafy Your Business and Be Successful

Datafication is characterized by the interaction between digital and physical objects. It involves collecting and combining data from various sources.

How Big Data is Driving the Next Wave of Mass Customization

Big Data is driving mass customization, in relation to personalized marketing, dynamic, personalized pricing and mass customized manufacturing.

Five Signals Your Organization Is Ready For Big Data

Developing a Big Data strategy is not easy and not everyone is ready for Big Data. These 5 signals indicate that your company is ready for Big Data.

What is SMAC, and How Is It Reshaping The Enterprise?

Social, Mobility, Analytics, Cloud (or SMAC for short) is the new enterprise IT model that is disrupting the world. How will it affect your organization?

What Could Watson Do For Your Organisation?

Watson, the artificially intelligent supercomputer developed by IBM, is helping companies uncover their Big Data secrets. How could it help your company?

Why Your CEO Should Be Awake Every Night Because Of Big Data

Many believe that Big Data is a hype, a buzzword, but in fact it is so important, that it better keeps your Board, and especially your CEO, awake at night.

A Data-Centric Approach Will Lead To Customer Centricity

Data is the lifeblood of your organisation and the future of truly unique 1:1 customer experiences lies in a data-centric approach.

How Organisations Should Deal With The Big Data Knowledge Gap of Consumers

Creating a Big Data Strategy is difficult, and ensuring that your customers clearly understand why you are doing what you are doing is even more difficult.

How To Create The Business Case To Start With a Big Data Proof of Concept

Developing a Big Data Proof of Concept is important for your organisation as we are living in times where accelerated change is the only constant.