Prescriptive analytics can be seen as the future of Big Data. If we see descriptive analytics as the foundation of Business Intelligence and we see predictive analytics as the basis of Big Data, then we can state that prescriptive analytics will be the future of Big Data. There are three
Read MoreOf course, you know all about web analytics or social media analytics, which has been around for years. However, web analytics and social media analytics alone is not enough to gain an understanding of your (online) business. There is another type of analytics that cannot be overlooked, which is content
Read MoreCustomer Relationship Management involves a company’s interaction with current and future customers. It is a combination of all customer touchpoints. It is a prerequisite to provide better customer service. CRM has always involved data, but most of it used to be structured data such as contact information, latest contacts,
Read MoreThe transportation sector is on the brink of a paradigm shift thanks to big data. Smarter transportation will result in operational efficiency, improved end-to-end customer experiences, reduced fuel consumption and increased flexibility. Logistics companies are already working hard to use sensor data in trucks to optimize routing and decrease fuel
Read MoreAnalytics-as-a-Service is the combination of analytics software and cloud technology. Instead of hosting any analytics software on premises using your own servers, you use a ready-to-go solution that is easy to deploy and most of the time has a pay-as-you-go payment system. It is part of a larger ‘as-a-Service’ solutions
Read MoreOrganisations need to apply big data analytics to make sense of their organisation. The impact of big data analytics on your organisation depends on the type of business analytics used. There are four types of analytics, ranging from descriptive and diagnostic analytics to more advanced predictive and prescriptive analytics [https:
Read MoreWinning customers for life is a challenging task for organisations. How can you connect with your customer? How can you ensure that they stay with your organisation for a long time? What products for what price do your customers want? Questions that many organisations face. Fortunately, with the advance of
Read MoreThe quality of your data determines the quality of your insights from that data. Of course, the quality of your data models and algorithms have an impact on your results as well, but in general, it is garbage in, garbage out. Therefore, (Total) Data Quality Management (DQM) or Master Data
Read MoreWe live in an era of increased cyber threats. With dozens of companies and organisations being hacked on a daily basis and cyber-crime rising to new levels of hacking during the US elections, it is time for organisations to start protecting themselves. Big Data Security Analytics can help companies understand
Read MoreBig data offers many benefits for organisations in all industries, but unfortunately, a lot of companies don’t reap these benefits yet. The reason is not that they don’t want to start with big data, nor that they don’t understand what big data is. The challenge many companies
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