Big Data Articles by Futurist Mark van Rijmenam

Big Pharma Collaborating On Big Data To Save The World

Traditionally, big pharma kept their data and results under lock and key, now the industry is working together to affect change.

Morgan Stanley Understands How To Leverage Their Big Data

Morgan Stanley is a global financial services firm that understands that their data is one of their greatest assets that can be used to improve their services.

Big Data Can Help Construction Companies Deliver Projects On Time

Construction companies always have to deal with many stakeholders and a lot of materials. Big data can help them manage their projects and deliver on time.

Social Sentiment And The Wisdom Of The Crowd

Sentiment analysis is transforming the entertainment industry thanks to the Wisdom Of The Crowd. It gives marketers feedback regarding advertising campaigns

Union Pacific Railroad Turned To The Industrial Internet To Stay On Track

Union Pacific Railroad turned to the Industrial Internet to improve operations, reduce train derailments, increase velocity of shipments & reduce emissions.

Southwest Airlines Uses Big Data To Deliver Excellent Customer Service

Southwest Airlines analysed big data before it was called big data, resulting in vast insights that allow them to deliver excellent customer service.

Big data Offer Retailers The Chance To Stay Ahead Of Their Competitors

In the highly competitive markets in the retail industry, retailers will need to do what it takes to stay ahead of the competition; big data tools can help.

How Nestlé Understands Brand Sentiment Of 2.000 Brands In Real-time

Nestlé takes full advantage of the Big Social Data trend and they know exactly what happens online in real-time regarding their 2.000 brands.

How Heineken Interacts With Customers Using Big Data

Heineken leverages big data and the latest technology to interact with its customer and create real-time data-driven marketing activities.

How To Protect Your Privacy In The Big Data Era?

Protecting your privacy starts with awareness and understanding which three different groups affect your privacy and how you can influence them.