Big Data Articles by Futurist Mark van Rijmenam

How Big Data Analytics Will Affect Your Company Culture

How big data analytics affects your company culture depends on many variables, but if it isn’t affecting your company culture, you aren’t doing it correctly

How P&G Uses Big Data To Turn Diapers Into Insights

Big Data has infiltrated every phase, department or product within P&G and this allows them to create a forward-looking view and outperform their peers.

Five Data Mining Techniques That Help Create Business Value

Different data mining techniques can help organisations and scientists to find and select the most important and relevant information to create more value

Seven Big Data Trends for 2014

As Big Data will become common language in boardrooms, what are the most important Big Data trends for 2014? Here is a list of seven Big Data trends.

Why Big Data Will Power The World

Big Data will power the world as it is not just about harvesting data but more about the different relationships you can start to see when you combine data.

MasterCard Helps Retailers Perform Better with Big Data

For MasterCard, big data is big business and with all their data at hand they are helping merchants gain better insights and more revenue.

How The Financial Services Industry Should Use Big Data To Regain Trust

If there is any industry that can benefit from big data, it is the financial services industry, but they will have to deal with many privacy issues.

Five Preconditions To Adhere To When Developing A Big Data Strategy

Developing a big data strategy is difficult and one of the many things you have to take care of is how to deal with the data you have or need to have.

The Control of Personal Data by Large Powerful Corporations

Nicholas Carr discusses the dangers that occur when large companies such as Twitter, Facebook and Google own the majority of personal data.

Kayak Uses Big Data To Predict The Best Day To Book Your Travel Journey

Kayak is a meta search engine for the travel industry and they have adopted big data throughout their organisation to create better services.