Big Data Articles by Futurist Mark van Rijmenam

The Los Angeles Police Department Is Predicting and Fighting Crime With Big Data

Predicting and fighting crime with Big Data can help the Los Angeles Police Department to prevent it from happening.

A Data-Centric Approach Will Lead To Customer Centricity

Data is the lifeblood of your organisation and the future of truly unique 1:1 customer experiences lies in a data-centric approach.

Macy’s Is Changing The Shopping Experience With Big Data Analytics

Macy’s is ahead of its time, using the latest Big Data Analytics technology, to create a hyper-personalized shopping experience for their customers.

How Organisations Should Deal With The Big Data Knowledge Gap of Consumers

Creating a Big Data Strategy is difficult, and ensuring that your customers clearly understand why you are doing what you are doing is even more difficult.

How Open Data Portals Will Stimulate Innovation and Economic Growth

There are many big data startups working hard on using Open Data to create innovative solutions that will drive innovation and economic growth.

How To Create The Business Case To Start With a Big Data Proof of Concept

Developing a Big Data Proof of Concept is important for your organisation as we are living in times where accelerated change is the only constant.

AirBnB Matches Apartments, Castles And Igloos With Guests Using Big Data

AirBnB is a very popular short-term rental website that applies data to every decision and uses different big data technologies to create the best service.

Five Key Big Data Challenges Companies Need To Overcome When Developing A Big Data Strategy

Organizations face some serious big data challenges: It requires perseverance, trial & error and a cultural change to become truly data-driven.

Why 360-Degrees Customer Profiles Created With Big Data Are Nothing New

Creating 360-degrees customer profiles using vast amounts of data can be very interesting for organisations, but truly knowing your customer is nothing new.

How Geospatial Data Can Enrich Your Customer Experience And Drive Revenue

Geospatial data offer a lot of possibilities for organisations to enrich their services for their customers or to help make better and smarter decisions.