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Step into the Metaverse: How the Immersive Internet Will Rewrite How the World Operates
Book Summary
An incisive glimpse into the future of the internet
In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet.
In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers:
- Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives.
- Explorations of the enormous—and largely untapped—potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate.
- Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law.
A fascinating read you won’t be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.
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Endorsements
Creator, Inventor, Executive
"In Step into the Metaverse, Mark van Rijmenam takes a comprehensive view of the converging forces that will fuse and someday become a future paradigm for human growth, prosperity and existence. That is, unless we f* it up."
President & Co-Founder of Oasis Consortium
“Van Rijmenam provides an extensive exploration of the metaverse. He surfaces timely questions of ethics and sovereignty. At this moment, while our next digital reality is still being constructed, this discussion is critical.”
President, The Khronos Group
A comprehensive tour of vital contemporary metaverse discussions!
“ Van Rijmenam provides an extensive exploration of the metaverse. He surfaces timely questions of ethics and sovereignty. At this moment, while our next digital reality is still being constructed, this discussion is critical. ”
Founder VerseTech Metaverse
“ Dr. Mark van Rijmenam does a masterful job sharing a promising vision of the nascent metaverse while also being pragmatic about the challenges and gaps in existing solutions. Reading the book gives a solid primer on the relevance of blockchain, NFTs, and XR to the metaverse and the potential of a decentralized creator economy. ”
CEO & Founder Virtual Brand Group
“ The next chapter of human existence is being formed right now, and as you ‘step into the metaverse’ you’ll fully understand the power of not only the convergence of technology, consumer trends, brands and reinvention of personal self expression but Dr. Mark van Rijmenam’s unique ability to weave a hyper compelling story that will be looked back on as the beginning of this new epic journey we’re all on, even if you don’t know it yet. ”
Ogilvy Managing Director Growth & Innovation and Founder of metaverse design agency vTogether
“Mark has created a comprehensive introduction covering the history, the current state and a look into the future of the metaverse. This book is a fantastic dive straight down the rabbit hole whilst wearing a jet pack, and you'll come out the other side fully able to work out what it means for you, and your company or organisation.”
Writer, consultant, and XR developer
“ I've been obsessed with the Metaverse since I first read Snow Crash many years ago. I've written thousands of words on the Metaverse, work in the industry, built VR experiences, and write a weekly newsletter covering the topic.... and yet I learned so much from Mark's book. There were still whole aspects of the Metaverse I hadn't considered. Even if you think you're educated on the topic, pick up the book. You'll come away from it filled with new things to research and explore, new connections you hadn't made in your mind yet. ”
Associate Professor and researcher of metaverse technologies (i.e., avatars, online games, VR) since 2005
“ Van Rijmenam provides an extremely thorough explanation of the many facets of the metaverse. If you're just starting to learn about the concept or you are already well-versed in some of its pieces but want to see the 10,000-foot gestalt, this book will be illuminating. ”
Founder & CEO, Waka Metaverse Suite
“ A comprehensive and candid coverage of the opportunities and challenges posed by the metaverse and Web 3. A must read for entrepreneurs and business leaders. ”
CEO, NetObjex
“ Step into the Metaverse is a timely book as Web3 unfolds into a third dimension that promises new ways to interact, collaborate, and engage with other individuals, products, services, entertainment and more. ”
CEO of VEU Inc. / Enterverse
"[Mark van Rijmenam's] illuminating book on the beginnings of the metaverse is a light in the darkness for the curious and the bold."
Investor and CEO at Acumino
"Van Rijmenam takes us on a journey through the state of the art in the metaverse, exploring both the myriad opportunities presented by this evolution of cyberspace, as well as threats to its potential, including a lack of standardisation and regulation. This nuanced exploration of the fledgling industry is a must-read for anyone interested in the space, demonstrating The Digital Speaker's deep knowledge as one of its first inhabitants."
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